We’ve broken this down into 3 stages:
Of course, this is changing every day as people find new uses for designer QR code technology, and certain sectors may wish to tackle advanced uses immediately – ultimately, the choice is yours.
On business cards – direct scanners to your online resume, small business Facebook page or website, to import your contact info
On marketing material – brochures, fliers, programs, handouts, powerpoints, conference name tags and so on. Qr codes will direct scanners to where you want them to go
On product packaging – does your product needs installation? A QR code can lead it straight to a how-to video, (helps sell product, help with install, help reduce call-centre traffic)
A Flickr photo set or Twitter feed
A mobile friendly landing page that promotes a new product or campaign
QR code window decals/newspaper/magazine ads
Point of sale information – source, specials, recipes, etc.
For freebies - reward scanners with a 10% discount. Give them something to thank them for their patronage
Call us or email us – scan this code to place your order
Business uses might be:
Product uses might be:
Self-promotion might be:
Non-profit/charity uses might be:
Interactive TV – prolong your ad outside the medium, or to give extra information about backstory, weather/traffic conditions, breaking news etc. Leads to expanded video content.
Real estate signs – scan for a virtual video or photo tour
Museum or historical site markers – scan for audio/video commentary or additional text information
Restaurant menus – scan code for ingredients, recipes or nutritional info
Restaurant business or postcards – scan to make a reservation
Media – scan for bonus content
Maps – how to get from here to….
Movie ads – scan to watch trailer
In store – ad scan codes to signage for specials, wayfinding etc.
Instruction manuals – scan code to watch installation
Invoice – turn an invoice into a marketing tool
Video gaming – add bonus content, clues, rewards and links
Temporary tattoos - you name it!
Clothing / T-shirts or uniforms – create an interactive guest experience
Video bolt-on – scan code at the end of the video to take you to another point of interest.
Cereal box cards – scan the code to see video of the athlete/sports hero in action
PayPal payments – scan this code to make a donation
Buildings - live tweets converted to QR codes displayed on digital billboards